Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Only Webinar & Event Attendance
B. Webinar & Event Registrations & Attendance
C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
D. Webinar & Event invite. Registrations & Attendance

Question #2
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a lead queue when a high-value form is submitted.
B. Create a completion action to assign to a group when the prospect reaches a score of 100.
C. Create an automation rule to assign to a lead queue when the qualification criteria is met.
D. Create an automation rule to assign to a group when the qualification criteria is met.

Question #3
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
B. Automation Rule with blank critera and add action &
C. Automation rules with attended webinar and remove action
D. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
E. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Question #4
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D. Include a link to the content in the Thank You Content of the form.

Question #5
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. "Not you?" Link
B. ReCAPTCHA
C. Progressive Profiling
D. Kiosk/Data Entry Mode

Solutions: