PDMA NPDP : Product Development Professional (NPDP) Certification Exam

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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following does not describe a pro or con of a Heavyweight Team?

A) Integrated system solution
B) Weak project leader and project focus
C) Requires depth
D) Strong project focus, commitment and accountability

2. Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?

A) Engineers work just as well on five projects as they do on one
B) It it best to have engineers each work on just one project
C) Assigning engineers to more than two projects starts to reduce their productivity
D) Engineers get more productive the more projects they work on

3. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
B) Take as much profit from the product as possible
C) Make significaant investment in product improvements
D) Sell the product while it is still making money

4. Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have

A) C. I, II, IV
B) I, II, III
C) D. II, III, IV
D) I, II, III, IV

5. What quantitative market research tool should be used to identify a gap in the products offered to a market?
Choose the best answer.

A) Secondary research
B) Any appropriate multivariate technique
C) On-line forums
D) Lead users

Solutions: