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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategic Control and Implementation | 10% | - Implementation planning and change management - Strategic performance measurement - Review and adaptation of strategy |
| Topic 2: Analysing the Organisational Ecosystem | 25% | - SWOT and stakeholder analysis - External environment analysis (PESTEL, Five Forces, etc.) - Internal capability and resource analysis |
| Topic 3: The Strategy Process | 20% | - Governance and ethical considerations - Strategy definitions and levels - Strategic planning and decision-making models |
| Topic 4: Digital Strategy | 20% | - Technology risks and opportunities - Data analytics and strategic use of information - Digital transformation and business models |
| Topic 5: Making Strategic Choices | 10% | - Strategic fit and feasibility - Strategic alliances and partnerships - Evaluation criteria and risk assessment |
| Topic 6: Generating Strategic Options | 15% | - Innovation and entrepreneurship - Strategic directions and growth frameworks - Portfolio analysis and diversification |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
1. ABC is an independent training provider in Country F.
It provides training in business related subjects to a wide range of corporate customers. All of its tutors must possess a nationally accredited training qualification before being allowed to teach and all of its courses follow nationally accredited programmes which are externally monitored. This is considered to be a critical aspect of its business reputation.
ABC has one major competitor, XYZ, within Country F.
XYZ offers similar courses to ABC but its tutors do not have to have an accredited training qualification and its courses do not follow the national accredited programmes. The style and content of courses varies significantly between XYZ's centers.
There are a number of universities which offer nationally accredited courses within Country F.
ABC does not consider these as competitors because typically they attract students wishing to undertake degree courses.
The average university pass rate for nationally accredited programmes is currently higher than ABC's.
Which of the following types of benchmarking would be most useful for ABC?
A) Strategic
B) Process
C) Internal
D) Competitor
2. When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafa, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
Which of the following best describes FarmCot Foods approach to strategy development in the last five years?
A) Incremental
B) Emergent
C) Freewheeling opportunism
D) Rational
3. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)
A) The external change agent will have better relationships with the bank employees than an internal change agent.
B) The change process should be less costly if an external change agent is appointed.
C) The external change agent will be more objective in decision-making than an internal change agent.
D) As a dedicated resource, the external change agent can give more time to the change process.
E) The speed of delivery of the change process will be quicker when using an external change agent.
F) The bank can exploit the specialist expertise of the external change agent.
4. TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)
A) Generate short term wins
B) Incorporate change into the culture
C) Develop a change vision
D) Never letting up
E) Empower broad based action
5. A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?
A) Service Level Agreements should include the targets and benchmarks to be used and the consequences for failing to meet them.
B) Service Level Agreements should include a guarantee to provide 100% availability for complaint resolution.
C) Service Level Agreements should include the expected response time to technical queries.
D) Service Level Agreements should include the procedures for cancelling the contract.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C,E | Question # 4 Answer: A,C | Question # 5 Answer: C |


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