Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the campaign objective to engagement.
B) Change optimization from standard delivery to accelerated delivery.
C) Change the optimization to daily unique reach.
D) Include Audience Network as additional placement
E) Add three new images into the ad set

2. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Predictability and control over reach and CPM.
B) Launch marketing campaigns to customer databases.
C) Predictability and control over frequency.
D) Include Instagram as placement.
E) Define how much you want to spend each day.

3. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) You have to use Facebook pixel parameters in order to categorize each blog post.
B) You have to create additional events in order to categorize each blog post.
C) It is not possible to do what your client is requesting.

4. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Placement
B) Breakdown
C) Date Range
D) Ad Sets
E) Reports
F) Search

5. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #2 has the lowest ROAS of 1.72
B) Campaign #3 has the lowest ROAS of 9.95
C) Campaign #3 has the highest ROAS of 63.20
D) Campaign #1 has the highest ROAS of 63.20
E) Campaign #3 has the lowest ROAS of 1.87
F) Campaign #2 has the lowest ROAS of 1.87

Solutions: