Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

A) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
B) Jane should actually use Google Analytics for this task.
C) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.

2. John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A) Total ad clicks divided by the total ad costs
B) Total cost divided by the ROI of the sale
C) Total cost divided by the number of ad clicks
D) Total cost minus the ad clicks

3. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.
B) From the chart's drop-down menu, he would choose New Visitors and click Apply.
C) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
D) From the Overview fly-out menu, he would choose New Visitors and click Apply.

4. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

A) Directly after the </body> tag of her page
B) Directly before the </head> tag of her page
C) Directly after the </title> tag of her page
D) Directly before the </body> tag of her page

5. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.

Solutions: