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How much Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Cost
The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
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How to book the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
You have to follow these steps to participate in the Salesforce Platform pardot-specialist exam test:
- Step 1: Log in to Webassessor
- Step 2: Tap on “Register for an Exam”
- Step 3: Choose from the courses list and click “Register”
- Step 4: Locate the exam you wish to schedule
- Step 5: Click the Register button for the delivery method you prefer
- Step 6: Review the exam and scheduling details for accuracy, click Checkout
- Step 7: Enter your payment method
- Step 8: Click Submit
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What is the duration, language, and format of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
- Passing score: 72%
- Number of Questions: 60
- Language of Exam: English
- Duration of Exam: 90 minutes
- Type of Questions: multiple-choice/multiple-select questions + unscored questions
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Understanding of the forms of Salesforce licences and related considerations
- Familiarity with Lightning Platform capabilities
- Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
- Ability to develop software to help business processes and specifications for reporting
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
| Topic 2: Lead Management | 24% | - List types and management - Completion actions and page actions - Automation rules and segmentation rules - Custom redirects - Lead scoring and grading |
| Topic 3: Pardot Forms, Form Handlers and Landing Pages | 20% | - Capabilities and use cases of forms - Landing pages creation and metrics - Form handlers configuration |
| Topic 4: Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Topic 5: Email Marketing | 20% | - Email reporting and metrics - Email vs email templates - Email sending and delivery options |
| Topic 6: Administration | 11% | - Pardot and Salesforce integration - Pardot Recycle Bin functionality - Create, edit and map fields |
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